FAQs
What Is Roasting?Roasting coffee transforms the chemical and physical properties of green coffee beans into a roasted coffee product. Heat develops and enhances the flavor of the coffee bean. The roasting process is what produces the characteristic flavor of coffee, changing the color, taste, smell, and density. |
What is Arabica? What is Robusta?All coffee beans come from plants in the genus Coffea. Although there are thousands of species of plants within this genus, with tremendous variance in size and shape, only two are of commercial importance: Coffea arabica, and Coffea canephora, the latter more commonly called robusta, after a prime variety. A third species, Coffea liberica has found some localized production in Liberia, but it is of minor significance in the global market. What Are Coffee Beans?Coffee beans are the seeds of the coffee "cherry"; two seeds normally grow within each cherry. On the tree, the beans are covered by the silverskin (a vestigial remainder of the fruit's development, also called the spermoderm). The silverskin is covered by a parchment skin (the endocarp), which is covered by a slimy layer (the parenchyma), surrounded by a thin layer of pulp (the mesocarp), all covered by an outer skin (the exocarp). These layers must be removed prior to roasting, though some silverskin often remains attached. |
What Is Fair Trade?Fair Trade is an organized social movement and market-based approach that aims to help producers in developing countries obtain better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate and flowers. |